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After posting about my concerns dealing with deauthorization, I started
thinking about this copy protection thing...
I dare say that all of us at one point or another have either used a demo or
shareware version a little longer than we should have, or have even outright
pirated something. Hopefully the majority of us are the type of person for
whom this is the exception rather than the rule.
I'm also willing to bet that most of us probably know at least one person
running an almost wholly pirated "studio". You know the
type...they own all
the software that you're drooling over and saving for (although they
probably don't know how to use it, and if they did know how, they probably
are lacking in other areas).
Questions: when have you ever heard one of these pirating types to ever
claim to be thwarted by some copy protection measure taken by a software
company? Is there such a thing as a piece of software that hasn't been
pirated successfully, whether it uses dongles, floppies, cd's, passwords,
or secret handshakes?
When I'm not playing with plugins, I pretend to be an academic. The academic
side of me would be very interested to see any proof that software companies
can produce to show that any of the various copy protection schemes work to
significantly hinder serious pirating efforts. By serious, I mean that
somebody who normally would pay for a program gets it and uses it without
paying for it. As for the 11-year-old with 27 gigs of the latest and
greatest software on his hard drive and not the slightest notion what it all
is or what it all does--he shouldn't matter, because he would never have
bought the stuff and used it in the first place. He does not cost you a
paying customer. I think we have all heard reports of the large scope of the
pirating problem, but for the most part, the companies that make the good
stuff seem to do pretty well (there are exceptions, like in any other
business). I seem to remember far more news articles dealing with the
explosion in the numbers of millionaires and billionaires due to the
software industry than articles dealing with the woes of piracy. Are the
software companies really taking that big of a hit from piracy?
The only people that seem to be troubled by copy protection schemes are the
lawful owners of the software. I'm beginning to build a small library of
music software, and I'm already having a hard time keeping track of all the
key disks. Thankfully I haven't had any dongle problems yet, although I must
admit that the dongles were a small part of the reason that I decided to
continue upgrading my 8600 rather than spring for a new G4 right off the
bat. Something that has absolutely nothing to do with the functioning (based
on the intent of the program) of the software should not be such a major
pain in the ass, to put it bluntly.
Sorry, I had to get that off my chest. I don't intent to start a big OT
thread. If anybody has any thoughts (especially anybody in a position to
influence the people that make dongle-decisions) feel free to send them to
me personally.
My 2 cents,
Mike P.
> From: "Michael Package" <mpackage@e...>
> Subject: OT Somewhat...Copy Protection
>
> Are the
> software companies really taking that big of a hit from piracy?
Well, this is OT, but I don't chime in often, and this is something I do
know a little something about. I worked for Apple Computer for 5 years
before moving on, and know a little from what developers would say.
It really depends on the definition being used. SW companies use estimates
to figure out how much piracy is going on with their product and how much
"revenue" they are losing because of it. As you pointed out, not
every
pirated copy of SW would be purchased, but that isn't to say that the
end-user with the pirated SW isn't deriving some benefit from the product.
So, does this hurt the companies producing the product? Yes. How much? This
is where it really is guess work. But SW companies do lose revenue from lost
sales.
When I was living in Toronto, and working for a video card company, one of
my co-workers asked why I just spent hundreds of dollars on getting the
Photoshop upgrade, when he could go down and purchase a CD with Photoshop,
Premiere, Freehand, Windows, etc. for 25 dollars. Explaining ethics wasn't
going to go far, but here again is part of the problem. People who normally
wouldn't steal an item from the store, don't usually have a problem using a
pirated copy of a program. But software sales are only part of the picture.
Again, I worked at Apple, so part of my perspective comes from there.
However, ask people why they purchased a Window computer for home, and part
of the reason (not all) is that they can get software from work. It's
amazing how many people I know who use MS Office, yet haven't ever purchased
a copy.
Does HW protection help? Yes. Does it prevent pirates from copying the
program? No, but it does keep the amount of copying by
"average/normal"
people down to a minimum. Does having electronic manuals freely available
help people using the program illegally? Probably. Unlike MS Office, there
aren't tons of 3rd party books available at the bookstore, you have to get
the manual to really understand how to use Logic.
Sorry folks. This reply is much longer than I intended it to be, but piracy
does hurt companies and smaller niche companies get hurt to a much greater
degree from piracy.
Now back to our regularly scheduled programming...
Wayne
>From: "Wayne Brissette" <wayneb@b...>
>
>> From: "Michael Package" <mpackage@e...>
>> Subject: OT Somewhat...Copy Protection
>>
>> Are the
>> software companies really taking that big of a hit from piracy?
>
>Well, this is OT, but I don't chime in often, and this is something I do
>know a little something about. I worked for Apple Computer for 5 years
>before moving on, and know a little from what developers would say.
>
>It really depends on the definition being used. SW companies use
estimates
>to figure out how much piracy is going on with their product and how
much
>"revenue" they are losing because of it. As you pointed out,
not every
>pirated copy of SW would be purchased, but that isn't to say that the
>end-user with the pirated SW isn't deriving some benefit from the
product.
>So, does this hurt the companies producing the product? Yes. How much?
This
>is where it really is guess work. But SW companies do lose revenue from
lost
>sales.
>
>When I was living in Toronto, and working for a video card company, one
of
>my co-workers asked why I just spent hundreds of dollars on getting the
>Photoshop upgrade, when he could go down and purchase a CD with
Photoshop,
>Premiere, Freehand, Windows, etc. for 25 dollars. Explaining ethics
wasn't
>going to go far, but here again is part of the problem. People who
normally
>wouldn't steal an item from the store, don't usually have a problem
using a
>pirated copy of a program. But software sales are only part of the
picture.
>Again, I worked at Apple, so part of my perspective comes from there.
>However, ask people why they purchased a Window computer for home, and
part
>of the reason (not all) is that they can get software from work. It's
>amazing how many people I know who use MS Office, yet haven't ever
purchased
>a copy.
>
>Does HW protection help? Yes. Does it prevent pirates from copying the
>program? No, but it does keep the amount of copying by
"average/normal"
>people down to a minimum. Does having electronic manuals freely
available
>help people using the program illegally? Probably. Unlike MS Office,
there
>aren't tons of 3rd party books available at the bookstore, you have to
get
>the manual to really understand how to use Logic.
>
>Sorry folks. This reply is much longer than I intended it to be, but
piracy
>does hurt companies and smaller niche companies get hurt to a much
greater
>degree from piracy.
>
>Now back to our regularly scheduled programming...
>
>
>Wayne
>
>
I hate this discussion only because it's OT (although I feel it's as
important as any other topic on this list because Emagic needs this type of
feedback from its users also) and we'll probably get yelled at by the OT
police.
I hate copy protection, but I understand why it's in effect. I too worked
in hardware/software development for a lot of years and I'm an avid user of
very expensive software in different areas of computer work. In the past I
have on occasion even use pirated copies, but I've always bought a legal
copy once I determined it was of value to me. Why? Well, one reason was for
the support that the SW company provided. Unfortunatly, I'm finding less
and less value in this area from most companies (both Apple and Adobe
charge you for a tech support phone call!!). They don't make it "worth
your
wild" to cough up the bucks, by adding the extra value in GOOD customer
support.
Another issue is that the user becomes the beta tester. This means that
after you purchase the software you find out that it DOESN'T WORK AS
PROMISED, and you must wait for bug fixes. Since most SW companies don't
allow you to return the software once opened, you're stuck with a very
expensive "CD paperweight" until things are worked out. Sometimes
the
software does work but just does something "unexpected" or causes
you to
work in a way that's not conducive to your arrangement.
SW companies like to produce "demo" versions for you to try, but
since you
can't REALLY use a demo, I find them useless. What I think would be a
better compromise, is to issue a free "30 day" version of the
software for
download. After 30 days the software dies. There are many companies using
this method. This gives the user a chance to FULLY USE the program and
determine if it works as expected before buying. Then the pinch of
"copy
protection" isn't so bad. Also having a full manual in PDF for free
downloading and viewing helps to eliminate the unexpect "gottchas"
and lets
the user know upfront how the program is intended to be used.
Piracy is double sided, and I think in some ways SW companies ALSO engage
in piracy when they expect us to be beta testers WITHOUT OUR KNOWLEDGE, or
take a "let's just get it to market to beat our competition, and fix it
in
an upgrade later" position.
When we give the credit card number or write the check to Emagic (or any
other SW company) in EVEN EXCHANGE for a fully functional piece of
software, we are saying that their values are equal, in both our eyes. Thus
I consider it STEALING when I pay my money and things don't work as
promised. True you can say, "we can test it on every system" but
in some
part of my heart, I feel you should test it a lot more than you might
be...before requesting my dollar...or at least let me know that it's not
really doing everything your marketing department is claiming in your ads
or spec sheets. If you don't...then it's "money piracy" and your
customer
is losing.
Thus in all fairness, I'll agree to pay for the program (even with copy
protection if I HAVE too), but first you should let me try out a free
FULLY function version for 30 days, to check for bugs and incompatabilities
with my system.
Oh, and btw, please keep the customer support incentive coming. That's your
biggest "anti-piracy" protection period!
Subala
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