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WELL, APPLE JUST KILLED EMAGIC
-----Original Message-----
From: homburg@... [mailto:homburg@...]
Sent: Monday, July 01, 2002 8:01 AM
To: logic-users@yahoogroups.com
Subject: Re: [LUG] [GEN] Apple buys Emagic - Positive Note
>E-Magic start to do really well with version 5. You could see it
>overtaking Cubase in popularity. E-Magic struggle to keep up
>production. This explains a lot about the last few months. Cash flow
>may have been a problem - it's hard to go from small to huge - most
>companies fall at this stage.
I think it has not looked good for Emagic for the past year - too
much delay time between the big announcements for LC, L5 various
plugs - and their arrival - all this time that nothing is shipping
means no cash coming in.
On top of that - aside from a couple of people on this list -
virtually none of the many Logic users I know personally have
invested in LC. I am just guessing - but I think this product, which
surely cost some significant development $$ - has just not taken off
as hoped for in terms of actual sales. That would be another cash
crunch.
I also know a number of Logic users who are still sitting at 4.x
because their systems are older (still running serial interfaces - no
usb). The new dongle in L5 is a barrier - that and the fact that the
main array of new features centre around LC - which, for whatever
reason, does not interest them at this time. Translation - not as
many $$ in upgrades as expected.
So perhaps Emagic really needed help just to stay alive - Apple saw
an opportunity to bring in another premium multimedia app into the
fold. et voila.
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