--- In exs-users@yahoogroups.com, "guy lewis" <guypersonal@...> wrote: > Hi Nick, I will look up the word 'curmudgeon' later, but I think there are a number of ways I > personally would justify this: > > 1) market penetration, get more people using your program instead of your competition > and you have captured a market for upgrades which are a future revenue stream, and for > additional applications you might build to create a suite of integrated applications Hi Guy, Redmatica have no competition in any of the software they produce as far as I know. This makes them uniquely able to charge what they think will work for them. They have released Keymap One as a cheaper option and I fully expect them to continue to sell boatloads of Keymap at the current price. I would anyway. It's an amazing triumph of a thing for sure which SHOULD sell itself. From a "marketing" perspective it remains to be seen whether this strategy will work. The demo and the videos alone should have everyone hooked at twice the price imo. All the best, Paul.